Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a…
Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still…
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…
Brand safety should weigh heavily on every marketer's mind as should contextual advertising, so why are 'bad ads' still popping…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…
B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the…
For a well-established global brand like Kimberly-Clark, programmatic not only offers the ability to optimise media buys and improve consumer…
Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…
Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital…