Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech across Europe, and in this week’s…
What does a 'like' or retweet mean for your brand? Nothing much these days, it seems, as they come a…
Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite…
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts,…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…