ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a…
Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase…
China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis;…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The advertising industry’s Mad Men (the creatives) and Math Men (the technologists) still can’t agree on one crucial question: are…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has…
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech…