As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of…
Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply…
With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better…
In the second of this series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data…
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed…