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Data Archives - Page 107 of 175 - ExchangeWire.com

Data

Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Singapore Startup Wants to Solve Marketing Challenges with AI

Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…

9 years ago

People-Based Marketing: The Next Digital Chapter

People-based marketing – the ability to recognise a person based on deterministic, as opposed to probabilistic methods – is touted, across the…

9 years ago

GDPR: What’s Relevant for the Use of Cookies & Identifiers in Online Marketing

After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on…

9 years ago

Inherently Different APAC Markets Require Different Ad Approaches

Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…

9 years ago

AOL Back to Brazil For Video & Mobile; MediaMath Brazil’s New GM

This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through…

9 years ago

Understanding Attribution From the Inside Out

Attribution is a term that means all things to all people; but its complexity is often misunderstood. In this feature, ExchangeWire…

9 years ago

Korean Mobile Developers Aim For Global Ad Markets as Local Competition Intensifies

Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate…

9 years ago

The More Marketers Know, the Less They Do

Data holds incredible power; but are we the victims of our own success with how this data is put to…

9 years ago