Big data has offered so many promises and potential solutions to effective audience understanding and targeting; but has it delivered…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another…
EU businesses have resigned themselves to the fact that they will have to start complying with the long-awaited EU General…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Programmatic advertising, and the data gleaned from it, are invaluable in the process of building out a profile of an…
Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…
With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and…
It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…