Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad…
Consumers are watching more video content than ever before, but the problem for advertisers eager to get in front of…
Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the…
Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that…