Microsoft’s German arm has announced a deal with nugg.ad that will see the IT giant use improved ad targeting technology…
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1.…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what…
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored…
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD…
It's nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts…
When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing,…
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social…