Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Cross-Channel Archives - Page 20 of 25 - ExchangeWire.com

Cross-Channel

Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights…

11 years ago

AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’

Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe…

11 years ago

The Rise Of The Mega Stacks

Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry…

11 years ago

Adobe & Publicis Ink Landmark Deal To Move Beyond Last-Click

Earlier this week at ExchangeWire's ATS London, enterprise players were invited on stage to explain just how they could affect…

11 years ago

Getting To The Programmatic Promised Land

In the same week as ATS London saw presenters and panelists debate the merits of open and closed ad ecosystems,…

11 years ago

The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech

Ahead of moderating a panel on 'Programmatic Video – Entering The Era of Brand Response', Vincent Flood, Video Ad News, editor, sets…

11 years ago

Data Points Towards Mobile, Rich Media, And Private Marketplaces

The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre…

11 years ago

‘The reasons behind rapid change are clear-cut, even if the consequences are not’

Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and…

11 years ago

Ad Tech’s Dilemma: Fragmentation vs. Consolidation

One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means  media teams cannot possibly evaluate suppliers in every…

11 years ago

‘Ad Tech 3.0’ Dystopia or Utopia?

Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…

11 years ago