The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google,…
This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's…
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its…
Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in…
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this…
Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see…
Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices…
Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Landmark…