ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series…
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…
Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad…
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors…
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management…
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…
A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google…
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s…