Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…
Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital…
Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that…
Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google…