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Cross-Channel Archives - Page 15 of 25 - ExchangeWire.com

Cross-Channel

Mobile Disruption Continues; Xaxis Audio Debuts in UK

In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…

10 years ago

Householding – The First Step Towards Cross-Device Identification

Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the…

10 years ago

ExchangeWire Research Weekly Roundup

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

ExchangeWire European Weekly Roundup

ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…

10 years ago

How ‘Last-Click’ Attribution is Persisting in the Cross-Screen Era

'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…

10 years ago

What’s Missing in Programmatic Mobile?

Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the…

10 years ago

ExchangeWire Research Weekly Roundup

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad…

10 years ago

ExchangeWire Weekly Research Round-Up

ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca…

10 years ago