In this edition of ExchangeWire's European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with…
Campaigns comprising display and mobile ads should be developed together so retargeting can be carried out seamlessly; but differences in…
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
TubeMogul's recent quarterly report was one of the first to chronicle the growth of the programmatic advertising market at length…
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…