The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…
What will it take to win in 2020? Looking six years into the future of digital media is no easy…
Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013.…
Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second…
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a…
Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still,…
The end of the year is a time for refection and projection, on what we've achieved and for what we…