Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving…
Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the…
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé…
Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and…
Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first…
Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad…
Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being…
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of…