ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches…
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…
As the advertising industry returns to normality after a week on the Côte d'Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects…
It was Cannes Lions last week, where the phrase ‘data and creativity’ (or variations thereof) was espoused by some of…
Cannes Lions 2015 is over, and what is agreed throughout the industry is that ad tech presented an unprecedented profile…
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have…
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some…