Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it…
Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured…
With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go…
Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at…
With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…
Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…
Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user.…