Images are taking up an increasing amount of user attention on the web, with many platforms catering to a consumer…
Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…
Dynamic creative assumes the amalgamation of data and creativity; but how much is that actually the case? Is dynamic creative…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
A/B testing has been around for a few years now and is an optimisation strategy that seems to sit under the…
Can there be too much personalisation? Conor Shaw (pictured below), EMEA MD, Marketo argues that now the 'segment of one' can…
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the…
Dynamic Creative Optimisation (DCO) is a powerful tool that actually allows programmatic targeting to be as impactful as possible, with…
High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size.…
To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat?…