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Creative Archives - Page 16 of 30 - ExchangeWire.com

Creative

India Ad Tech Must Be Ready for Market Changes

With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…

9 years ago

Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Industry Predicts the 2017 Outlook for Programmatic & Creative

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…

9 years ago

Are Stories Stronger? Powerful Narrative Makes Content Marketing Shine

Consumers’ media habits are changing. Mobile media time – the time spent using a tablet or smartphone for things other…

9 years ago

NYC: The Brave New World of Data, Connectivity & DOOH

Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC.…

9 years ago

Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…

9 years ago

Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…

10 years ago

ATS New York: Programmatic TV, Creative Challenges & Building Your Own Algorithms

Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology:…

10 years ago

Dynamic Creative Optimisation: Talkin’ About an Evolution

In our latest column from the IAB’s Display Trading Council, Jez Fawcett, international head of product, Rocket Fuel and Mathew Downs, programmatic…

10 years ago

Naspers Sells Allegro; Armis.Tech Launches in France

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…

10 years ago