Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and…
Given the criticism that has been leveled at the mobile marketing industry for its lack of creativity over the years,…
The Cannes Lions Festival of Creativity is over for another year and this year, more than most, attendees came away…
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…
Data is used in every aspect of advertising today. So, bringing technology in-house to utilise data for driving creative development…
The long-fabled dream of digital advertising and, arguably, a fundamental step to achieving the promise of programmatic, is the effective…
More brands, and now agencies, pulled Google spend, Google apologised, and Al Gore blamed Brexit on climate change: Advertising Week…
Smartphones are a staple of modern life, with consumers being very familiar with mobile advertising. We’re used to swiping, tapping,…
Not long ago, brands would not have believed they would need to consider chatbots as part of their marketing strategy;…
Technology is changing the advertising world and stretching what is possible with each passing day. However, what about the people…