Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…
While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace…
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed…
Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a…
Offering sponsored mobile data access can help marketers build awareness and monetise consumer engagement, especially in prepaid markets where consumption…
Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
To emerge from the shadow of their US counterpart, ad tech players in Australia, and Asia-Pacific, need to come together…