The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD…
It's nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts…
With the merger of Xaxis and 24/7 Media, Caspar Schlickum, MD EMEA, Xaxis discusses the implications of the merger on…
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013.…
Despite a boom in digital advertising, quantifying online display advertising success is still perplexing many marketers. Not only is the…
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than…
While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding…
In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability…
When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former…
It's funny that viewability seems to be the hot subject in US trades at this present time. Every post I…