Microsoft’s German arm has announced a deal with nugg.ad that will see the IT giant use improved ad targeting technology…
Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
Investment in internet advertising continues to buoy the overall UK marketing industry, according to the latest IPA Bellwether report. The…
MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics,…
ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential…
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into…
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed…