Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the…
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big…
Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…
Ahead of next month's ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take…
Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its…
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey…
Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the…
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé…
Moves to inject further transparency in the UK digital advertising industry are gathering pace with cross industry trade body JICWEBS…