Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe…
Ahead of moderating a panel on 'Programmatic Video – Entering The Era of Brand Response', Vincent Flood, Video Ad News, editor, sets…
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native…
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…
This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well…
In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade…
The ‘data crunchers’ and ‘creatives’ have historically been on polar opposite ends of the advertising industry spectrum, but as the…
In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence…
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…