ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another…
It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…
There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of…
Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability,…
It seems that everybody is weighing in on the issue of ad blocking and the impact it's having on the…
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…
With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…