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Brand Safety Archives - Page 27 of 29 - ExchangeWire.com

Brand Safety

Advertising’s Westworld: How the Industry Can Help Brands in Distress

The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms…

9 years ago

Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here

Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not…

9 years ago

It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, 'Big…

9 years ago

Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know…

9 years ago

It’s No Longer Good Enough to Tick ‘Brand Safety’ Off on a Checklist : Q&A with Angie French, Xaxis

As we reflect on the past year, there have been a number of events that have impacted our industry; the…

9 years ago

ATS Tokyo Puts Focus on Quality & Ad Engagement

Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…

10 years ago

DoubleVerify Ramp Up European Operations: Q&A with Steve Brown, MD EMEA & Wayne Gattinella, CEO

Today (14 October), ad verification company DoubleVerify are announcing further European expansion with the appointment of Steve Brown, managing director EMEA, to…

10 years ago

Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety

While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a…

10 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

10 years ago

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

10 years ago