With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic,…
Today (17 May), PubMatic have released their latest Quarterly Mobile Index (QMI) report, providing insight into the mobile advertising industry…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Google announced their latest set of quality improvements for search, nicknamed 'Project Owl', following recent criticism around the promotion of…
In the latest column from the IAB's Display Trading Council, Daniel Bigmore (pictured below), agency and creative platforms lead, ONE…
This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before.…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Inevitably, the controversy over digital advertising funding extremist content was the main talking point at Advertising Week Europe, with Google’s…
More brands, and now agencies, pulled Google spend, Google apologised, and Al Gore blamed Brexit on climate change: Advertising Week…
Are western marketers making unfounded assumptions about the state of brand safety and ad fraud in China? In the first…