ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week's announcement to partner with…
A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a…
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google,…
Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see…
Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…
Separate moves to harmonise understanding in the ad tech space are taking place, with the IAB this week launching a pan-European…