In this edition of ExchangeWire's European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with…
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it…
Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement…
The sale of Berlin-based Fyber to RNTS Media last year for $190m was touted as one of the biggest exits…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…