Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a…
China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis;…
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech…
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem…
Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very…
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying…