Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…
Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out…
Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema.…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…
While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better…
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has…