Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after…
ExchangeWire columnist Gareth Davies, AdBrain, CEO and co-founder, explains: 'WTF are statistical IDs, and why should I care?' In an…
'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable…
The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted…
Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health,…
What will it take to win in 2020? Looking six years into the future of digital media is no easy…
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in…
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into…
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD…
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…