Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is…
ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP…
Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus…
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus…
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors…
The ad tech sector is arguably the hottest part of the marketing industry right now with the word 'programmatic' on…