By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables).…
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social,…
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in…
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
In this edition of ExchangeWire's European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with…
Campaigns comprising display and mobile ads should be developed together so retargeting can be carried out seamlessly; but differences in…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…