In the same week as ATS London saw presenters and panelists debate the merits of open and closed ad ecosystems,…
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if…
Ahead of moderating a panel on 'Programmatic Video – Entering The Era of Brand Response', Vincent Flood, Video Ad News, editor, sets…
The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Brands…
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…
Ahead of next week’s ATS London keynote speaker and marketing technologist Scott Brinker shares his opinions on how marketing cloud…
With ATS London 2014 taking place on 8 September ExchangeWire has teamed with Noodle Live to bring you the official…
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…