The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…
A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a…
Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's…
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Landmark…
Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe…
Ahead of the inaugural ATS Tokyo event today (16 September) ExchangeWire runs through some of the opportunities for the programmatic…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Publicis…
Earlier this week at ExchangeWire's ATS London, enterprise players were invited on stage to explain just how they could affect…