If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad…
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is…
Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web…
Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some…
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital…