Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
China Archives - Page 24 of 25 - ExchangeWire.com

China

Alibaba Eyes Bigger Ad Revenue with AdChina Acquisition

China's Alibaba Group is evidently looking to beef up its advertising revenue, which already accounts for the bulk of its…

11 years ago

Gearing A RTB Offering For The Asia Pacific Markets

Rob Webster, Crimtan, chief product officer, discusses some of the challenges for Western companies looking to crack the potentially lucrative…

11 years ago

APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More

Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams…

11 years ago

‘Asia is not ‘different’. It’s Asia…’

Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his…

11 years ago

‘Programmatic will be massive in APAC, but there are key areas that need focus’

Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack…

11 years ago

Programmatic Firms Man-Up To Realise Scale Of Asian Opportunity

AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations,…

11 years ago

Emerging Markets Embrace Programmatic

This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is…

12 years ago

‘APAC’s Continuum of Difference’, by John Merit, Manager, Business Development & Product APAC, Videology

Online advertising spend in APAC is set to surpass US$52 billion by 2017, according to PricewaterhouseCoopers’ (PWC) latest global entertainment…

12 years ago