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APAC Archives - Page 80 of 156 - ExchangeWire.com

APAC

Understanding the Value of Industry Bodies – A Perspective from Asia

Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the…

11 years ago

Telstra’s Premium Video Ambitions

In light of the recent acquisitions of both Ooyala and Videoplaza, ExchangeWire caught up with Andy Solterbeck, Telstra Software Group, SVP,…

11 years ago

APAC Brand Marketers Primed For Programmatic Drive

Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers…

11 years ago

Premiering Linear TV Buying With Programmatic Tools

ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week's announcement to partner with…

11 years ago

AdNear Raises $19m To Boost APAC Programmatic Sector

Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital…

11 years ago

Taking Programmatic Out-Of-Home

The programmatic landscape is set to expand beyond the domestic household screens with opportunities increasingly arising on mobile and now…

11 years ago

‘Marketers Buy Clicks But Don’t Understand What They Get’

Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the…

11 years ago

Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights…

11 years ago

AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’

Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe…

11 years ago