Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful…
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the…