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APAC Archives - Page 65 of 156 - ExchangeWire.com

APAC

Most APAC Consumers Will Consider Ad Blockers; China Brands to Spend More On Digital

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

SEA Publishers Cannot Afford to Ignore Programmatic

While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace…

10 years ago

Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters…

10 years ago

Wego Goes Mobile Native in APAC; Tremor Looks to Fill Ad Tech Gap in NZ

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

No RTB Means Prices Can Be Controlled in Programmatic TV

While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV,…

10 years ago

Telstra Unveils Online Video Platforms; MediaMath Brings Training Programme to APAC

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Plugging Location Data Gaps in APAC

With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and…

10 years ago

India to Spend £5.24bn on Ads; ANZ Marketers Slower to Tap New Tech

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Mobile Ads & Private Marketplaces Take Centre Stage in AU

Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better…

10 years ago

Ads Leaving Bad Taste Among APAC Consumers; IAB AU & Nielsen Launch Audience Metrics

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago