The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…
What will it take to win in 2020? Looking six years into the future of digital media is no easy…
Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still…
Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display…
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into…
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD…