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Analytics Archives - Page 34 of 44 - ExchangeWire.com

Analytics

‘Asia is not ‘different’. It’s Asia…’

Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK…

11 years ago

Singapore’s Wego Launches Private Marketplace

Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and…

11 years ago

Programmatic Rich-Media Is The Publisher’s Low-Hanging Fruit

Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and…

11 years ago

Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row

Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after…

11 years ago

The Russian Ad Tech Sector And How It Differs From The West

Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can…

11 years ago

Programmatic For The People

Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being…

11 years ago