Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be…
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…