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Analytics Archives - Page 21 of 44 - ExchangeWire.com

Analytics

UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad…

10 years ago

Bringing Unified Marketing Attribution to The Modern Marketer

In our latest column from the IAB’s Display Trading Council, Shady Twal, head of programmatic, AOL and Matt White, EMEA…

10 years ago

Cars in Japan Targeted to Drive Campaigns

Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content…

10 years ago

Singapore Broadcaster Unveils HTML5 Ad Formats; Opera Ad Biz No Longer Up for Chinese Acquisition

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

APAC to Become Biggest Digital Ad Market; Two AU Industry Groups Merge

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

China’s Programmatic Challenges Spur Breeding Ground for Ad Fraud

It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…

10 years ago

Axel Springer vs Blockr; Funding for Parsec

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…

10 years ago

Indian Publisher to Invest £68.44m in Martech; Myanmar Establishes Ad Agencies Group

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Five Things Brands Must Know Before Running Mobile in Indonesia

It is the world's fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will…

10 years ago