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Analytics Archives - Page 21 of 44 - ExchangeWire.com

Analytics

UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad…

9 years ago

Bringing Unified Marketing Attribution to The Modern Marketer

In our latest column from the IAB’s Display Trading Council, Shady Twal, head of programmatic, AOL and Matt White, EMEA…

9 years ago

Cars in Japan Targeted to Drive Campaigns

Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content…

9 years ago

Singapore Broadcaster Unveils HTML5 Ad Formats; Opera Ad Biz No Longer Up for Chinese Acquisition

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC to Become Biggest Digital Ad Market; Two AU Industry Groups Merge

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China’s Programmatic Challenges Spur Breeding Ground for Ad Fraud

It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…

9 years ago

Axel Springer vs Blockr; Funding for Parsec

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…

9 years ago

Indian Publisher to Invest £68.44m in Martech; Myanmar Establishes Ad Agencies Group

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Five Things Brands Must Know Before Running Mobile in Indonesia

It is the world's fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will…

9 years ago