Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being…
With a number of big IPOs and large M&A deals in the space over the past twelve months, Marketing Technology…
APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
Investment in internet advertising continues to buoy the overall UK marketing industry, according to the latest IPA Bellwether report. The…
ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…