In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence…
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click…
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the…
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's…
One of ExchangeWire's 'inside sources' shares views views on why they are bored of the same old 'USPs', and why rigorous…
Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…
Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams…
We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire…
Xaxis has announced the formal opening of its Russian office, and the appointment of Nikolay Bulanov as Xaxis, managing director,…