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Agency Archives - Page 47 of 98 - ExchangeWire.com

Agency

ExchangeWire Lifts the Lid on ATS 2015 Series

ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place…

11 years ago

Numbers Don’t Lie: Marketers are Gaining Significant Expertise in Programmatic Advertising

For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it…

11 years ago

How Data is Driving Collaboration in the Digital Marketing Ecosystem

Stuart Smith, Mediaocean, VP, client service, UK & Ireland, explains how data produced by the automation of digital media trading will…

11 years ago

‘You Have To Say To Someone Sometimes That What You Want Is Unobtainable’

ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created…

11 years ago

Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN

Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management…

11 years ago

It’s Official: Consumers Are Just Not That Into Retargeted Ads

Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…

11 years ago